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PRIVACY POLICY

Effective Date: July 31, 2026
Last Updated: July 31, 2026

SleepWell DME (“SleepWell,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit https://sleepwelldme.com/, contact us, request information, submit a prescription, reorder supplies, make a payment through a linked payment service, or otherwise interact with our website and services.

This Privacy Policy explains the types of information we may collect, how we use and disclose that information, and the choices available to you.

1. Important Notice Regarding Medical Information

SleepWell DME provides durable medical equipment and related support services, including CPAP, APAP and BiPAP equipment and replacement supplies.

Certain information that SleepWell receives in connection with providing health care products, insurance processing, prescriptions, billing and patient support may constitute protected health information under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, commonly known as “HIPAA.”

Our use and disclosure of protected health information is governed by our separate Notice of Privacy Practices, not solely by this Website Privacy Policy. If there is a conflict between this Privacy Policy and our Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices will control.

A copy of our Notice of Privacy Practices may be requested by contacting us using the information at the end of this Policy.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

A. Information You Provide Directly

You may provide information to us when you:

  • Complete a contact form;

  • Request CPAP, APAP or BiPAP information;

  • Reorder masks, filters, tubing, cushions or other supplies;

  • Submit or facilitate the submission of a prescription;

  • Communicate with our patient support team;

  • Request insurance verification or billing assistance;

  • Communicate with us as a physician, provider, insurer or business partner;

  • Send us an email, fax or other communication; or

  • Use a payment or patient-service portal linked from our website.

This information may include:

  • First and last name;

  • Mailing or service address;

  • Email address;

  • Telephone number;

  • Date of birth;

  • Referring or prescribing physician;

  • Insurance and benefit information;

  • Prescription and order information;

  • Sleep-study or medical-necessity documentation;

  • Requested equipment or supplies;

  • Billing and payment-related information;

  • Communications and support requests;

  • Company or health care practice name; and

  • Any additional information you include in a message or form.

Please do not submit sensitive medical information through a general contact form unless the form specifically requests that information and is intended for patient use.

B. Information Collected Automatically

When you visit our website, we and our technology providers may automatically collect certain information, including:

  • Internet Protocol address;

  • Browser type and version;

  • Device type and operating system;

  • Referring website;

  • Pages viewed;

  • Links selected;

  • Dates and times of visits;

  • General geographic location derived from an IP address;

  • Website performance and diagnostic information; and

  • Cookie, pixel or similar technology identifiers.

We may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, detect security issues and improve performance.

C. Information Received From Other Sources

We may receive information about patients, providers or customers from:

  • Physicians and other health care providers;

  • Sleep laboratories;

  • Insurance companies and health plans;

  • Caregivers and authorized representatives;

  • Electronic prescription and referral platforms;

  • Billing and payment providers;

  • Equipment manufacturers;

  • Business associates and service providers; and

  • Other parties authorized or permitted to provide information to us.

3. How We Use Information

We may use personal information to:

  • Respond to questions and inquiries;

  • Process prescriptions and equipment orders;

  • Coordinate CPAP, APAP or BiPAP setup and support;

  • Process replacement-supply requests;

  • Verify insurance eligibility and benefits;

  • Obtain prior authorization where applicable;

  • Submit claims and process payments;

  • Communicate with patients, physicians, insurers and caregivers;

  • Schedule appointments, deliveries, fittings or follow-up services;

  • Provide education regarding equipment setup, maintenance and compliance;

  • Maintain patient and customer records;

  • Administer and improve our website;

  • Detect fraud, misuse and security incidents;

  • Protect the rights, safety and property of SleepWell, our patients and others;

  • Comply with legal, regulatory, accreditation, licensing and reimbursement requirements; and

  • Carry out other purposes disclosed when information is collected.

When required by applicable law, we will obtain authorization or consent before using information for a purpose that requires it.

4. How We Disclose Information

We may disclose personal information as described below.

A. Health Care and Insurance Activities

Where permitted by law, information may be disclosed to physicians, sleep laboratories, health plans, insurers, caregivers, authorized representatives and other participants involved in treatment, payment or health care operations.

Uses and disclosures of protected health information are further described in our Notice of Privacy Practices.

B. Service Providers and Business Associates

We may share information with vendors that provide services on our behalf, including:

  • Website hosting and maintenance;

  • Secure forms and communications;

  • Electronic prescription and referral processing;

  • Insurance verification;

  • Claims and billing services;

  • Payment processing;

  • Equipment delivery and fulfillment;

  • Data storage and backup;

  • Patient communications;

  • Analytics;

  • Cybersecurity; and

  • Professional, legal, accounting and compliance services.

Where required by HIPAA, vendors that create, receive, maintain or transmit protected health information on our behalf must enter into an appropriate business associate agreement with us.

C. Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, subpoena, court order or government request;

  • Respond to a health oversight or regulatory investigation;

  • Detect or prevent fraud or unlawful activity;

  • Protect a person from a serious threat to health or safety;

  • Protect our legal rights or property; or

  • Establish, exercise or defend legal claims.

D. Business Transactions

Information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, sale of assets or similar transaction, subject to applicable privacy and health-information laws.

E. With Your Direction or Authorization

We may disclose information when you ask us to do so or provide authorization.

5. Cookies and Analytics

Our website may use first-party and third-party cookies, analytics technologies and similar tools.

Some cookies are necessary for website functionality and security. Others may help us understand website traffic, visitor interactions and technical performance.

Because health-related website activity can be sensitive, SleepWell seeks to limit the information transmitted through website analytics and advertising technologies. We do not knowingly authorize advertising companies to use protected health information for targeted advertising.

You may be able to limit cookies through your browser settings. Blocking certain cookies may affect website functionality.

6. Payment Information

Payments may be processed through a third-party payment processor or external billing portal.

SleepWell may not directly receive or store complete payment-card information entered through a third-party payment service. The collection and processing of payment information by that service is governed by its own privacy policy, security terms and contractual obligations.

You should review the privacy and security terms displayed by the applicable payment provider before submitting payment information.

7. Email, Telephone and Text Communications

When you provide an email address or telephone number, you authorize us to use that contact information to respond to your request and provide service-related communications, subject to applicable law.

Communications may include:

  • Order updates;

  • Appointment or delivery information;

  • Supply-replacement reminders;

  • Insurance or documentation requests;

  • Billing communications;

  • Equipment-support messages; and

  • Responses to questions you submit.

Standard telephone, text-message and data rates may apply.

Email and standard text messaging may not always be secure. Do not send highly sensitive medical, financial or identification information by ordinary email or text unless specifically instructed to do so through an approved process.

Providing a telephone number does not require you to consent to promotional marketing communications as a condition of receiving medically necessary products or services.

8. Data Security

We use administrative, technical and physical safeguards designed to protect personal information against unauthorized access, use, alteration and disclosure.

These measures may include access controls, employee training, vendor oversight, secure hosting, authentication, encryption where appropriate, backups, monitoring and incident-response procedures.

No website, electronic transmission or data-storage system can be guaranteed to be completely secure. You should use caution when sending information electronically and contact us promptly if you believe your information has been compromised.

9. Data Retention

We retain information for as long as reasonably necessary to:

  • Provide products and services;

  • Maintain patient, billing and business records;

  • Satisfy insurance and reimbursement requirements;

  • Meet legal, regulatory, accreditation and contractual obligations;

  • Resolve disputes; and

  • Enforce agreements.

Medical, prescription, billing and insurance records may be retained for periods required by federal or state law, payer rules and applicable record-retention policies.

10. Your Privacy Choices and Rights

Depending on the information involved and applicable law, you may have the right to:

  • Request access to certain information;

  • Request correction of inaccurate information;

  • Request restrictions on certain uses or disclosures;

  • Request confidential communications;

  • Request an accounting of certain disclosures;

  • Request a paper or electronic copy of applicable records;

  • Withdraw an authorization, subject to legal limitations;

  • Opt out of nonessential marketing communications; or

  • Ask questions or submit a privacy complaint.

Rights involving protected health information are described more fully in our Notice of Privacy Practices.

To stop receiving promotional emails, use the unsubscribe link in the email or contact us. You may continue to receive necessary transactional, billing, equipment or patient-care communications.

11. Children’s Privacy

Our website is intended for adults, health care providers, caregivers and individuals seeking durable medical equipment services. It is not directed toward children under 13.

We do not knowingly collect personal information directly from a child under 13 through the website without appropriate authorization. Information regarding a minor patient should be submitted only by the patient’s parent, legal guardian, authorized representative or health care provider.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, payment platforms, electronic prescription systems, manufacturer resources, maps, videos or other services.

We do not control and are not responsible for the privacy, security, accessibility, content or practices of third-party services. A link does not necessarily constitute endorsement. Review the applicable third party’s policies before providing personal information.

13. Do Not Track and Global Privacy Controls

Some browsers provide “Do Not Track” or similar preference signals. Because there is not one universally accepted method for responding to all such signals, our website may not respond to every browser-based signal.

Where legally required and technically supported, we will process recognized privacy preference signals in accordance with applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, website technology, vendors, practices or legal obligations.

The revised version will be posted on this page with an updated “Last Updated” date. Material changes may also be communicated through an additional notice where appropriate.

Changes to this Website Privacy Policy do not modify the rights and obligations governing protected health information under our Notice of Privacy Practices or applicable law.

15. Contact Us

Questions, requests or complaints concerning this Privacy Policy may be directed to:

SleepWell DME
Attn: Privacy Officer
36539 Harper Avenue, Suite B
Clinton Township, Michigan 48035

Telephone: 844-720-2727
Email: [email protected]

If your communication contains sensitive patient information, please call us or use a secure communication method approved by SleepWell DME.

You will not be retaliated against for submitting a good-faith privacy complaint.

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